{"id":6278,"date":"2024-02-27T14:01:27","date_gmt":"2024-02-27T13:01:27","guid":{"rendered":"https:\/\/www.justshareforyou.store\/?p=6278"},"modified":"2024-02-27T14:01:27","modified_gmt":"2024-02-27T13:01:27","slug":"lessons-learned-from-off-brand-partnerships","status":"publish","type":"post","link":"https:\/\/www.justshareforyou.store\/index.php\/2024\/02\/27\/lessons-learned-from-off-brand-partnerships\/","title":{"rendered":"Lessons Learned From Off Brand Partnerships"},"content":{"rendered":"<div class=\"entry-content\">\n <br \/>\n <input class=\"jpibfi\" type=\"hidden\"\/><\/p>\n<p style=\"text-align: center;\">\n  <em><br \/>\n   As an influencer, part of my job is to work with brands. Over the last 5 years, I\u2019ve seen the good, the bad, and the ugly when it comes to brand partnerships.<br \/>\n  <\/em>\n <\/p>\n<p>\n  <img loading=\"lazy\" alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12309\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?w=4480&amp;ssl=1 4480w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?resize=750%2C1125&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-482.jpg?w=2340 2340w\" width=\"780\"\/>\n <\/p>\n<div class=\"shopthepost-widget\" data-widget-id=\"3161442\">\n  <script language=\"javascript\" type=\"text\/javascript\">\n   !function(d,s,id){\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\n                        if(!d.getElementById(id)) {\n                            e     = d.createElement(s);\n                            e.id  = id;\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\n                            d.body.appendChild(e);\n                        }\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\n                            window.__stp.init();\n                        }\n                    }(document, 'script', 'shopthepost-script');\n  <\/script><\/p>\n<div class=\"rs-adblock\">\n   <img data-recalc-dims=\"1\" decoding=\"async\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=780\" style=\"width:15px;height:15px;\"\/><br \/>\n   <noscript><br \/>\n    Turn on your JavaScript to view content<br \/>\n   <\/noscript>\n  <\/div>\n<\/p><\/div>\n<p>\n  <img loading=\"lazy\" alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12304\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?w=4480&amp;ssl=1 4480w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?resize=750%2C1125&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-579.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img loading=\"lazy\" alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12305\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-563.jpg?resize=780%2C520\" data-recalc-dims=\"1\" decoding=\"async\" height=\"520\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-563.jpg?resize=780%2C520\" width=\"780\"\/><br \/>\n  <img alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12306\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" loading=\"lazy\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?w=4480&amp;ssl=1 4480w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?resize=750%2C1125&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-558.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12303\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-639.jpg?resize=780%2C520\" data-recalc-dims=\"1\" decoding=\"async\" height=\"520\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-639.jpg?resize=780%2C520\" width=\"780\"\/><br \/>\n  <img alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12307\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" loading=\"lazy\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?w=4480&amp;ssl=1 4480w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?resize=750%2C1125&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-512.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12302\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-661.jpg?resize=780%2C520\" data-recalc-dims=\"1\" decoding=\"async\" height=\"520\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-661.jpg?resize=780%2C520\" width=\"780\"\/><br \/>\n  <img alt=\"Styling A Black Blazer With Denim; Levi's Jeans\" class=\"aligncenter size-full wp-image-12308\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-title=\"Lessons Learned From Off Brand Partnerships\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/lessons-learned-off-brand-partnerships\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" loading=\"lazy\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?w=4480&amp;ssl=1 4480w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?resize=750%2C1125&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2018\/06\/dana-489.jpg?w=2340 2340w\" width=\"780\"\/>\n <\/p>\n<p>\n  <strong><br \/>\n   <em><br \/>\n    \u201cMaybe that wasn\u2019t the best partnership to take on.\u201d<br \/>\n   <\/em><br \/>\n  <\/strong>\n <\/p>\n<p style=\"text-align: justify;\">\n  Yup. I\u2019m here to admit that I\u2019ve taken on some collaborations that reeeeeally weren\u2019t on brand for me. In the past, I\u2019ve agreed to a few partnerships that were mostly about the money. When you\u2019re a new blogger, it\u2019s TOUGH to say no to someone who wants to pay little ol\u2019 you. I honestly don\u2019t blame anyone for taking on a partnership that wasn\u2019t the best fit for their brand\u2026especially when you\u2019re just starting out. Everyone is going to make mistakes in the influencer world. It\u2019s too new, too objective, and quite frankly too confusing.\n <\/p>\n<p style=\"text-align: justify;\">\n  For me, the biggest lesson I\u2019ve learned when it comes to \u201cnot-so-on-brand partnerships\u201d is that you just realize they aren\u2019t worth it. Once you build a brand you\u2019re in love with, you\u2019ll see that no amount of money could get you to take a partnership that doesn\u2019t make sense. Right now, I\u2019m in a good enough place where I don\u2019t feel the need to accept off brand partnerships. Occasionally, you might see a collaboration that seems off. But in reality, I try my best to really think about<br \/>\n  <em><br \/>\n   <strong><br \/>\n    how<br \/>\n   <\/strong><br \/>\n  <\/em><br \/>\n  this product fits into my lifestyle (even if it\u2019s in an unconventional way), and<br \/>\n  <strong><br \/>\n   <em><br \/>\n    if<br \/>\n   <\/em><br \/>\n  <\/strong><br \/>\n  <em><br \/>\n  <\/em><br \/>\n  my readers MUST know about the product. A lot of \u201coff-brand\u201d partnerships have actually become brands that I know and love!\n <\/p>\n<p>\n  <strong><br \/>\n   <em><br \/>\n    \u201cI want my readers and followers to trust me.\u201d<br \/>\n   <\/em><br \/>\n  <\/strong>\n <\/p>\n<p style=\"text-align: justify;\">\n  Well, I got news for ya honey. If you\u2019re taking on partnerships that don\u2019t make sense for your brand, your readers are going to see right through it. Maybe 4 years ago, readers and followers didn\u2019t realize the difference between an on brand sponsorship or an off brand sponsorship of their favorite influencer. But now\u2026.they\u2019re smart as hell. If you\u2019ve had people following you since the beginning, they\u2019re going to have a pretty good idea about the things you love and hate. If you\u2019re not going to do it for your brand, you at least owe it to your readers\/followers to promote brands and products that you TRULY love. This is the only way you\u2019re going to keep that loyalty. And honestly, HONESTY is the best way to grow.\n <\/p>\n<p>\n  <strong><br \/>\n   <em><br \/>\n    \u201cAt the end of the day the brand has the final say.\u201d<br \/>\n   <\/em><br \/>\n  <\/strong>\n <\/p>\n<p>\n  I\u2019m lucky enough that 98% of my partnerships have been extremely successful and pleasant. I\u2019ve built really amazing connections through the brands I choose to partner with, and it makes me want to continue to do this type of work for my blog. BUT then there\u2019s the other 2% of partnerships that aren\u2019t super great. I recently had a partnership with a brand that asked me to re-shoot the content I had already provided to them. It turned out that they weren\u2019t clear enough about what they wanted in their original creative brief. Okay. Fine. No big deal, so I re-shot the content. And followed the new creative brief\/contract TO A T. Long story short, the brand ended up \u201cgoing in a different direction\u201d with the campaign. No biggie, it\u2019s not like I put time, effort, and money into this project. Of course it left a bad taste in my mouth, but at the end of the day, 1 out of many brand partnerships going wrong AIN\u2019T THAT BAD.\n <\/p>\n<p style=\"text-align: justify;\">\n  I also needed to realize that at the end of the day, the brand has the final say. I\u2019m here to represent THEIR brand. And if they don\u2019t feel like I did a good enough job, then they have every right to pass on the project (luckily enough for me, we were in contract, so I was still paid for my work \u2014 ALWAYS sign a contract!!!).\n <\/p>\n<p>\n  There\u2019s nothing like running a business that brands want to work with. It\u2019s SO fulfilling, SO fun, and SO rewarding. Yes, it\u2019s a ton of work, but it\u2019s something I\u2019m so passionate about. It\u2019s amazing to have this creative outlet where I can share what I\u2019m loving with my loyal readers and followers AND get paid for it. No, I\u2019m not a Fortune 500 company, but at 25 years old, I still run a damn business. And that\u2019s something to be so proud of. My business is such a big part of my life, and I\u2019ve grown enough to not let off brand partnerships jeopardize what I\u2019ve built.\n <\/p>\n<p style=\"text-align: center;\">\n  If you\u2019re a blogger, what are your thoughts on this topic? Have you accepted off brand partnerships that you maybe wish you could take back? Did you grow from it? And if you\u2019re not a blogger, what pisses you off the most when you see your favorite blogger do an off brand partnership?\n <\/p>\n<hr\/>\n<p style=\"text-align: center;\">\n  <a href=\"http:\/\/www.pretaprovost.com\" rel=\"nofollow\"><br \/>\n   <em><br \/>\n    photos by allie provost<br \/>\n   <\/em><br \/>\n  <\/a>\n <\/p>\n<p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an influencer, part of my job is to work with brands. Over the last 5 years, I\u2019ve seen the good, the bad, and the ugly when it comes to brand partnerships. Turn on your JavaScript to view content \u201cMaybe that wasn\u2019t the best partnership to take on.\u201d Yup. I\u2019m here to admit that I\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-now"],"_links":{"self":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/comments?post=6278"}],"version-history":[{"count":1,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6278\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6278\/revisions\/6279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media\/6424"}],"wp:attachment":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media?parent=6278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/categories?post=6278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/tags?post=6278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}