{"id":6274,"date":"2024-02-27T14:01:22","date_gmt":"2024-02-27T13:01:22","guid":{"rendered":"https:\/\/www.justshareforyou.store\/?p=6274"},"modified":"2024-02-27T14:01:22","modified_gmt":"2024-02-27T13:01:22","slug":"why-the-champagne-edit-didnt-feel-like-my-brand","status":"publish","type":"post","link":"https:\/\/www.justshareforyou.store\/index.php\/2024\/02\/27\/why-the-champagne-edit-didnt-feel-like-my-brand\/","title":{"rendered":"Why The Champagne Edit Didn\u2019t Feel Like MY Brand"},"content":{"rendered":"
\n
\n <\/p>\n

\n
\n I kicked off 2018 on a fresh note. As you should. So long Pink Champagne Problems, hello The Champagne Edit. But something wasn\u2019t exactly right. Ugh.
\n <\/em>\n <\/p>\n

\n \"\"
\n
\n DRESS
\n <\/a>
\n \/
\n
\n HAT
\n <\/a>
\n \/ EARRINGS (
\n
\n similar
\n <\/a>
\n ) \/
\n
\n SHOES
\n <\/a>
\n \/
\n
\n BAG
\n <\/a>
\n \/
\n
\n NECKLACES
\n <\/a>
\n \/
\n
\n SUNGLASSES
\n <\/a>
\n <\/figcaption><\/figure>\n

\n \"\"
\n \"\"
\n \"\"
\n \"\"
\n \"\"
\n \"\"
\n \"\"
\n \"\"
\n \"\"\n <\/p>\n

\n My re-brand happened quickly because it just felt like the perfect opportunity. I jumped on the idea of launching in 2018, and
\n
\n
\n
\n just did it
\n <\/a>
\n <\/em>
\n <\/strong>
\n . I did all of the \u201cimportant\u201d back-end stuff like domains,
\n
\n
\n
\n Instagram
\n <\/a>
\n <\/em>
\n <\/strong>
\n handles, redirects, etc. But I think I may have forgotten the most important part about a re-brand.
\n
\n THE ACTUAL BRAND.
\n <\/strong>\n <\/p>\n

\n Yeah, it\u2019s true. I rushed my re-brand. I was so eager to just get it out there, that I forgot about my brand.
\n
\n
\n
\n I was so sick of the name
\n <\/a>
\n <\/em>
\n <\/strong>
\n ,
\n
\n Pink Champagne Problems,
\n <\/em>
\n that I didn\u2019t want to continue blogging if I didn\u2019t have a new brand. Major fail, huh?\n <\/p>\n

\n I knew what I wanted my brand to be, but it didn\u2019t start out that way. I loved the layout I launched with: A sleek design that was easy to navigate. In 2018, there aren\u2019t too many blog readers out there left, so I knew I needed to capitalize on an easy website design. But then that was about it. No color scheme, no logo, no BRAND. And in 2018, you need to have a brand to succeed right?!\n <\/p>\n

\n About 2 months ago, I felt discouraged. My brand wasn\u2019t a brand. It was just a website. So I decided to do something about it.\n <\/p>\n

\n I looked all over for recs about website designs, had a few consultations with designers that were just WAY out of my price range, and then I \u201cmet\u201d
\n
\n
\n
\n Chandler
\n <\/a>
\n <\/em>
\n <\/strong>
\n . After looking through her work and speaking with her over the phone, I knew she was going to be the girl to get
\n
\n The Champagne Edit
\n <\/em>
\n to become a brand. And she did. I gave her these words: \u201cAuthentic. City Chic. Sophisticated. Fun\u201d Sure all of those words don\u2019t have to do with each other, but they\u2019re
\n
\n me.
\n <\/strong>
\n And that\u2019s what I want my brand to be about.\n <\/p>\n

\n
\n
\n Authentic
\n <\/em>
\n <\/strong>
\n <\/h4>\n

\n I think the reason why so many of you come here is because I say what others are thinking. Whether it\u2019s writing about the times
\n
\n
\n
\n I f*cked up brand collaborations
\n <\/a>
\n <\/em>
\n <\/strong>
\n or
\n
\n
\n
\n the horror stories of the blogging community
\n <\/a>
\n <\/em>
\n <\/strong>
\n , you guys seem to appreciate the conversation I start. And I LOVE having these conversations with you. Although not everyone agrees with what I say (like when I decided to
\n
\n
\n
\n skip New York Fashion Week
\n <\/a>
\n <\/em>
\n <\/strong>
\n ), the conversations we have are really amazing. I want to make sure I\u2019m always bringing these conversations to the table.\n <\/p>\n

\n
\n
\n City Chic
\n <\/em>
\n <\/strong>
\n <\/h4>\n

\n New York City is one of the biggest motivators I have. I work and live in the greatest city in the world, and I know my blog is what it is because of this place. Not only would I not have
\n
\n
\n
\n incredible locations
\n <\/a>
\n <\/em>
\n <\/strong>
\n to shoot at, but I also wouldn\u2019t be me. There would be no sassy comments, no recommendations\u2026NOTHING. I want The Champagne Edit to always have a
\n
\n little
\n <\/del>
\n big part of New York City in it.\n <\/p>\n

\n
\n
\n Sophisticated
\n <\/em>
\n <\/strong>
\n <\/h4>\n

\n When it came to an actual logo\/branding, I knew I wanted to be sophisticated. I wanted branding that I wouldn\u2019t get sick of. Nothing too cutesy. You know? I love the idea of handwritten logos, so
\n
\n
\n
\n Chandler
\n <\/a>
\n <\/em>
\n <\/strong>
\n nailed the sleek, minimal design and font. I also knew colors shouldn\u2019t be too cute over here (I literally used to have like a bright baby pink, UGH), so she helped me narrow down to a color palette that I think works into the sophisticated theme!\n <\/p>\n

\n
\n
\n Fun
\n <\/em>
\n <\/strong>
\n <\/h4>\n

\n Okay, we all know I\u2019m not truly an adult yet, and I LOVE not taking life too seriously. This blog is supposed to be fun. The minute this blogging thing stops becoming fun, I\u2019m quitting\u2026and that\u2019s the truth. I genuinely love everything that comes with this blog (even if I complain about some things). This is meant to be a creative outlet, a community, and just a
\n
\n fun
\n <\/em>
\n space where people like to come every day.\n <\/p>\n

\n So cheers to The Champagne Edit: A sophisticated yet fun brand that encompasses all things New York City in an authentic way. I hope you enjoy the new site and the brand! As always, if you have any suggestions, please feel free to send me an email.\n <\/p>\n\n

\n
\n
\n photos by allie provost
\n <\/em>
\n <\/a>\n <\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I kicked off 2018 on a fresh note. As you should. So long Pink Champagne Problems, hello The Champagne Edit. But something wasn\u2019t exactly right. Ugh. DRESS \/ HAT \/ EARRINGS ( similar ) \/ SHOES \/ BAG \/ NECKLACES \/ SUNGLASSES My re-brand happened quickly because it just felt like the perfect opportunity. I […]<\/p>\n","protected":false},"author":1,"featured_media":6426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-classic-styles"],"_links":{"self":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/comments?post=6274"}],"version-history":[{"count":1,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6274\/revisions"}],"predecessor-version":[{"id":6275,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6274\/revisions\/6275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media\/6426"}],"wp:attachment":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media?parent=6274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/categories?post=6274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/tags?post=6274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}