{"id":6258,"date":"2024-02-27T14:01:00","date_gmt":"2024-02-27T13:01:00","guid":{"rendered":"https:\/\/www.justshareforyou.store\/?p=6258"},"modified":"2024-02-27T14:01:00","modified_gmt":"2024-02-27T13:01:00","slug":"3-things-brands-and-influencers-do-wrong-when-collaborating","status":"publish","type":"post","link":"https:\/\/www.justshareforyou.store\/index.php\/2024\/02\/27\/3-things-brands-and-influencers-do-wrong-when-collaborating\/","title":{"rendered":"3 Things Brands And Influencers Do Wrong When Collaborating"},"content":{"rendered":"
\n
\n <\/p>\n

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\n Collaborating with brands is probably one of the coolest things about being an influencer.
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\n (also
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\n \/\/ CELINE SUNGLASSES (
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\n similar
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\n ) \/\/ VINTAGE CHANEL EARRINGS \/\/
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\n SHOES
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\n I know I talk about this a lot, and I\u2019m sure a lot of other influencers do too. But it really is just such a cool part of this gig. However, it\u2019s not
\n
\n always
\n <\/em>
\n glamorous. Aside from wearing a million hats per day,\u00a0there are days where you need to play both good and bad cop with brands. This is not the \u201cfun\u201d part of my job, but it\u2019s undoubtedly something influencers have to deal with when you\u2019re working with brands. If you\u2019re relatively new to the influencer space, always remember it\u2019s not as perfect or easy as it seems. Luckily, I just signed with an agency, so now I can immediately send inquiries to my manager, and only be looped in once a deal was reached.\n <\/p>\n

\n I\u2019m just speaking on the influencer side of things, but there\u2019s a few things I\u2019ve either witnessed first hand or heard from industry professionals about the miscommunication that sometimes happens when influencers and brands work together. I\u2019ve been wanting to write about this topic for a while so that I can reiterate that not everything is perfect in the digital space, and to maybe help future collaborations go smoothly!\n <\/p>\n

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\n Brands\/agencies don\u2019t communicate the expected results
\n <\/strong>
\n <\/h4>\n

\n When I receive a request from a brand about a possible collaboration, most of a time there\u2019s a brief overview of the campaign. After the negotiating and contract reviews, brands will typically send me a campaign directive filled with artistic direction, hashtags to use, and key messaging. But I\u2019ve never seen a campaign directive that stated what the actual expectation is. No problem, right? Welllll\u2026let\u2019s skip to the next part of this post.\n <\/p>\n

\n
\n Influencers don\u2019t ask the right questions
\n <\/strong>
\n <\/h4>\n

\n James Nord of Fohr really, really put this into perspective for me: \u201cInfluencers aren\u2019t asking the right questions\u201d. When I\u2019m working with a brand, I\u2019m essentially working\u00a0for them. There\u2019s obviously something they\u00a0want from me. Is it sales? Is it \u201cswipe up\u201d clicks? Is it brand awareness for a specific campaign? Well, how the heck should I know unless I\u00a0ask? This is a partnership. You\u2019re very much supposed to ask ALL of the questions before signing a contract with a company. You want to make sure you ask all of the questions that ensure you\u2019re creating successful content for the brand so that they\u2019ll want to work with you again. If you\u2019re up front about being uncertain about the end results, SPEAK UP! It\u2019ll be so worth it.\n <\/p>\n

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\n Brands don\u2019t recognize influencers\u2019 worth
\n <\/strong>
\n <\/h4>\n

\n I think brands are doing a much better job at this in 2018. I\u2019m speaking for myself and my business, but most brands are definitely willing to pay nowadays. But how much? Yes, this year I\u2019ve taken on a few campaigns that paid less than my typical rate when I really wanted to work with a brand. To me, that\u2019s worth it. I understand not having quite a big enough budget to meet my rate, but for the most part, I haven\u2019t had a huge issue. For other inquiries, I\u2019ve definitely turned down completely unpaid or really unfair rates. I\u2019ve been offered $14 FOR AN ENTIRE BLOG POST. I\u2019m sorry\u2026WHAT? And that just really shows me that they have zero respect for my time and my content. NEXT.\n <\/p>\n

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\n Influencers feel\u00a0entitled
\n <\/strong>
\n <\/h4>\n

\n We\u2019ve all heard the horror stories of influencers. It\u2019s horrible, and gives influencers a terrible reputation. I don\u2019t think there\u2019s too many of those types of influencers, but one bad apple affects us all. Back when bloggers first began working with brands, it was really on a \u201cgifted\u201d basis. We thought it was so cool to just be in contact with brands. Now, it\u2019s expected. Influencers
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\n expect
\n <\/em>
\n brands to just jump on board and send said influencer whatever their little heart desire. Over the years, I\u2019ve realized that this isn\u2019t how it works. You need to\u00a0prove yourself to a brand if you reach out to work together. Why should they send you products or pay you money just because you asked? That\u2019s not how a
\n
\n collaboration
\n <\/strong>
\n is supposed to work. You\u2019re supposed to be able to bring something to the table in order to help that brand.\n <\/p>\n

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\n Brands (sometimes) fail to pay on time
\n <\/strong>
\n <\/h4>\n

\n Much like any company, there are times when invoices just don\u2019t get paid on time. It\u2019s probably one of the most unfortunate parts of my job. But I actually understand this because I\u2019m the one that deals with invoices for our fabrics, samples, and development
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\n
\n
\n during my 9-to-5
\n <\/a>
\n <\/em>
\n <\/strong>
\n . There\u2019s so many moving parts before an invoice can be approved and paid. So I definitely can see how it happens. And then if you\u2019re working with an agency, the brand needs to pay the agency before paying you. It\u2019s a shitty situation (especially if someone is doing this full time), but again, it\u2019s part of the business. Some influencers do enforce a late fee in their contract, which I also totally understand. Gotta do what you gotta do to get paid for your work.\n <\/p>\n

\n
\n Influencers Need To Consider Their Audience
\n <\/strong>
\n <\/h4>\n

\n Have you ever looked at an influencer\u2019s feed and just saw #ad after #ad after #ad? There are definitely times where deadlines overlap and you have no choice but to post back to back sponsored content. I think, now more than ever, influencers need to be aware of their audiences on their blog and social media accounts. Our readers and followers are very, very smart. They know when an influencer is 1000% doing something for money. Sure,
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\n they all want recommendations for products and services,
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\n <\/em>
\n <\/strong>
\n but they certainly don\u2019t want us shoving it down their throats 5-7 days a week. That\u2019s why I like to limit the amount of sponsored content I have per week and per month. It\u2019s just really overwhelming: Not only for the person seeing it in their feed or on their computer screen, but also for influencers. And if you\u2019re promoting similar products\/services, that definitely does not look good to the brands you\u2019re working with (be careful with exclusivity clauses!!).\n <\/p>\n

\n All in all, it\u2019s a whirlwind trying to put together sponsored and organic content in a way that just flows naturally. It\u2019s every blogger\u2019s dream, and something I think we can say we all strive for: the \u201cperfect\u201d balance. There\u2019s so much that goes into a collaboration, and these \u201cmistakes\u201d made from both the brand and influencer side are great ways to
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\n better yourself as an influencer\/blogger\/content creator and businessperson.
\n <\/strong>\n <\/p>\n\n

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\n photos by allie provost
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\n <\/strong>\n <\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Collaborating with brands is probably one of the coolest things about being an influencer. DRESS (also here and here )\/\/ BELT \/\/ BAG \/\/ CELINE SUNGLASSES ( similar ) \/\/ VINTAGE CHANEL EARRINGS \/\/ SHOES I know I talk about this a lot, and I\u2019m sure a lot of other influencers do too. But it […]<\/p>\n","protected":false},"author":1,"featured_media":6432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workwear-essentials"],"_links":{"self":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":1,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"predecessor-version":[{"id":6259,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6258\/revisions\/6259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media\/6432"}],"wp:attachment":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}