{"id":6252,"date":"2024-02-27T14:00:52","date_gmt":"2024-02-27T13:00:52","guid":{"rendered":"https:\/\/www.justshareforyou.store\/?p=6252"},"modified":"2024-02-27T14:00:52","modified_gmt":"2024-02-27T13:00:52","slug":"ads-vs-organic-contentand-the-fine-line-that-separates-them","status":"publish","type":"post","link":"https:\/\/www.justshareforyou.store\/index.php\/2024\/02\/27\/ads-vs-organic-contentand-the-fine-line-that-separates-them\/","title":{"rendered":"Ads vs. Organic Content\u2026And The Fine Line That Separates Them"},"content":{"rendered":"
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\n If you\u2019re an influencer, you know about ads. If you\u2019re not an influencer, you still know about ads.
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\n Just a few years ago, ads weren\u2019t really a thing. Back in the day (aka pre-Instagram), you really only saw bloggers writing and sharing things they felt like their readers would want to know. If you did \u201cwork\u201d with a brand, it would typically be in the form of exchange of product and blog post shares.\n <\/p>\n

\n Now? Well, I think we know what\u2019s going on.\n <\/p>\n

\n Every single time you scroll through Instagram, or open up Bloglovin\u2019, you\u2019re pretty much guaranteed to see an ad. Whether it\u2019s home goods, furniture, hair care, apparel, or even CoolSculpting, brands and companies are working with influencers now more than ever. As a content creator, it\u2019s pretty cool that brands are looking to work with people like me, and people who aren\u2019t like me\u2026from all over the world. I do think that there is a fine line between becoming a sell out (for lack of a better term) and taking on the right partnerships. As if we needed another thing to worry about, right?;)\n <\/p>\n

\n Regardless of how you feel about about influencers or ads, they\u2019re a thing, and they\u2019re here to stay. Not only are influencers now making a lot of money by signing contracts with brands, but they also are the new way of marketing.\n <\/p>\n

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\n Why you should support ads
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\n I see a lot of influencers that say they swear their #ads don\u2019t do as well as their organic content. Some days I feel like this too. But who knows if people aren\u2019t liking ads because they genuinely don\u2019t like them, or because maybe it\u2019s not as strong as our typical content. Whatever the reason is, I honestly think we need to do a better job at supporting sponsored content on Instagram \u2014 if it\u2019s done correctly. If you notice some of your bloggers doing sponsored posts, you should engage with them. More often than not, influencers give 110% when it comes to sponsored content because they\u2019re being paid by a brand or company. I\u2019ve found some really great products thanks to influencers doing sponsored posts (I know the Olay sponsored content is insane right now, but those facial mists? I never knew I needed it until I purchased it after seeing influencers post about it).\n <\/p>\n

\n Over the last year or so, I\u2019ve only taken on partnerships that
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\n really
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\n fit my brand and image.
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\n I wrote about being guilty of taking on partnerships that might not have been 100% on brand
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\n , and since then, I\u2019ve really felt proud of the sponsored content I\u2019ve been putting out there. Not only is there tremendous pressure to brainstorm and produce great content for your readers\/followers to love, but also pressure to make sure that the post performs well. If the post doesn\u2019t perform well, then the partnership wasn\u2019t 100% mutually beneficial between you and the brand or company.\n <\/p>\n

\n I always try to make sure I\u2019m supporting my favorite bloggers and influencers with their sponsored content. It might be easier for me to do this since I know
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\n what goes into these kinds of posts. I\u2019ve only started following and loving people whom I
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\n really
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\n trust. For example, I know I could always count on
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\n Krystal
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\n Grace
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\n , and
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\n Jenn
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\n for authentic sponsored content. I swear by Grace\u2019s skin and wellness recommendations, always follow Krystal\u2019s fashion advice, and appreciate Jenn\u2019s honesty when it comes to brands or companies.\n <\/p>\n

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\n Our followers are smart
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\n It\u2019s 2018. To the followers who may not be influencers, we know you\u2019re smart AF. We (for the most part) know that you can see right through content that isn\u2019t authentic.\u00a0I know my followers are smarter than this, which is why over the last year or so, I\u2019ve really made sure to tailor my sponsored content to fit my reader\u2019s lifestyle. I know my readers and followers fairly well by now, so I never want to try and be sneaky and take on unauthentic partnerships.\n <\/p>\n

\n I always want my readers and followers to know that everything I\u2019m producing, I\u2019m producing because I either: a) Really love the brand, or b) Really want my followers\/readers to know about a new to me brand, product, or service. So if you see something that isn\u2019t necessarily \u201con brand\u201d, it\u2019s because I still felt like this was a cool opportunity to introduce you to something new (like my recent
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\n Bumble BFF partnership
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\n How I try to remain consistent
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\n Now that I have a manager, it\u2019s a lot easier for me to weed through potential partnerships. Back between 2014-2016, it was a lot easier for me to just take on every partnership that came my way (there wasn\u2019t a ton, but they weren\u2019t always on brand). Now, I need to be
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\n smart
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\n when it comes to sponsored content. Sure, money is tempting, but at the end of the day, I want my brand to remain consistent. I try to have between 25-30% of my Instagram feed as sponsored content. The rest
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\n has
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\n to be organic.\n <\/p>\n

\n Occasionally, there are deadlines that intertwine, or content needs to get pushed out due to product shipment delays, and I need to do some \u201cdamage control\u201d. I like to be super upfront with my followers and readers, and I like to hop onto stories to let them know that an influx of sponsored content might be coming there way. I\u2019ve actually only had positive responses to things like this\u2026which makes me realize how damn lucky I am to have amazing people following along!\n <\/p>\n\n

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\n photos by allie provost
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\n <\/a>\n <\/p>\n<\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re an influencer, you know about ads. If you\u2019re not an influencer, you still know about ads. Just a few years ago, ads weren\u2019t really a thing. Back in the day (aka pre-Instagram), you really only saw bloggers writing and sharing things they felt like their readers would want to know. If you did […]<\/p>\n","protected":false},"author":1,"featured_media":6433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workwear-essentials"],"_links":{"self":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/comments?post=6252"}],"version-history":[{"count":1,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6252\/revisions"}],"predecessor-version":[{"id":6253,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6252\/revisions\/6253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media\/6433"}],"wp:attachment":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media?parent=6252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/categories?post=6252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/tags?post=6252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}