{"id":6238,"date":"2024-02-27T14:00:33","date_gmt":"2024-02-27T13:00:33","guid":{"rendered":"https:\/\/www.justshareforyou.store\/?p=6238"},"modified":"2024-02-27T14:00:33","modified_gmt":"2024-02-27T13:00:33","slug":"steps-that-go-into-a-sponsored-post","status":"publish","type":"post","link":"https:\/\/www.justshareforyou.store\/index.php\/2024\/02\/27\/steps-that-go-into-a-sponsored-post\/","title":{"rendered":"Steps That Go Into A Sponsored Post"},"content":{"rendered":"<div class=\"entry-content\">\n <br \/>\n <input class=\"jpibfi\" type=\"hidden\"\/><\/p>\n<p style=\"text-align: center;\">\n  <em><br \/>\n   It\u2019s NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post.<br \/>\n  <\/em>\n <\/p>\n<p>\n  <img loading=\"lazy\" alt=\"\" class=\"aligncenter size-full wp-image-13947\" data-jpibfi-post-excerpt=\"It's NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post.\" data-jpibfi-post-title=\"Steps That Go Into A Sponsored Post\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/steps-that-go-into-a-sponsored-post\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?w=3360&amp;ssl=1 3360w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-18.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img loading=\"lazy\" alt=\"\" class=\"aligncenter size-full wp-image-13945\" data-jpibfi-post-excerpt=\"It's NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post.\" data-jpibfi-post-title=\"Steps That Go Into A Sponsored Post\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/steps-that-go-into-a-sponsored-post\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?w=3360&amp;ssl=1 3360w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-21.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img loading=\"lazy\" alt=\"\" class=\"aligncenter size-full wp-image-13948\" data-jpibfi-post-excerpt=\"It's NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post.\" data-jpibfi-post-title=\"Steps That Go Into A Sponsored Post\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/steps-that-go-into-a-sponsored-post\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?w=3360&amp;ssl=1 3360w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-17.jpg?w=2340 2340w\" width=\"780\"\/><br \/>\n  <img alt=\"\" class=\"aligncenter size-full wp-image-13946\" data-jpibfi-post-excerpt=\"It's NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post.\" data-jpibfi-post-title=\"Steps That Go Into A Sponsored Post\" data-jpibfi-post-url=\"https:\/\/www.itscasualblog.com\/blog\/steps-that-go-into-a-sponsored-post\/\" data-jpibfi-src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?resize=780%2C1170\" data-recalc-dims=\"1\" decoding=\"async\" height=\"1170\" loading=\"lazy\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?resize=780%2C1170\" srcset=\"https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?w=3360&amp;ssl=1 3360w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?resize=400%2C600&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?resize=600%2C900&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.itscasualblog.com\/wp-content\/uploads\/2019\/02\/janedits-20.jpg?w=2340 2340w\" width=\"780\"\/>\n <\/p>\n<p style=\"text-align: justify;\">\n  I\u2019ll preface this by saying, most of my sponsored content recently has been Instagram campaigns. Do I see this staying this way forever? No. But I wanted to be up front with you, especially since I preach, preach, preach about standing your ground and always putting your blog first.\n <\/p>\n<p style=\"text-align: justify;\">\n  Sponsored content is everywhere. On the brand side. On the influencer side. Every platform you go to has sponsored content \u2014 YouTube, Instagram, Facebook, and yes, even Twitter. If you\u2019re an influencer, you know<br \/>\n  <em><br \/>\n   just<br \/>\n  <\/em><br \/>\n  how much work goes into creating a piece of content (nowadays it\u2019s more like pieces of content). If you\u2019re not an influencer, I still have a feeling that you can see how much work goes into a sponsored post. Unless you live under a rock. Then you might not.\n <\/p>\n<p style=\"text-align: justify;\">\n  I also want to mention that I actually really enjoy creating sponsored content. It allows me to work with some really awesome brands, connect others to that brand, and think outside of the box (<br \/>\n  <strong><br \/>\n   <em><br \/>\n    <a href=\"https:\/\/www.instagram.com\/p\/Bn-A9WlgbH-\/\" rel=\"nofollow\"><br \/>\n     this post in particular stands out,<br \/>\n    <\/a><br \/>\n   <\/em><br \/>\n  <\/strong><br \/>\n  LOL). From start to finish, collaborations can take anywhere from a few weeks to a few months. A LOT of things happen within this time frame. So let\u2019s dive right in.\n <\/p>\n<h4>\n  <strong><br \/>\n   Initial Pitches\/Discussions<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Having a manager has honestly CHANGED the game for me. There are two different ways the talks of a collaboration can begin:\n <\/p>\n<ul>\n<li style=\"text-align: justify;\">\n   <em><br \/>\n    An email from a brand:<br \/>\n   <\/em><br \/>\n   I get anywhere from 5-10 emails per week about collaborations. And most of them, I turn down. Now that I\u2019m pretty confident in my brand, I know when I need to turn down an opportunity. So when I see a collaboration I think I\u2019d be a good fit for, I\u2019ll respond and add my manager.\n  <\/li>\n<li>\n   <em><br \/>\n    My manager reaches out to me:<br \/>\n   <\/em><br \/>\n   The nice part about being with an agency, is that they also have some great clients that they represent on the brand side. Sometimes my manager will reach out to me with a good opportunity.\n  <\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n  My manager takes over from there, and discusses everything from timelines to deliverables to payment to creative.<br \/>\n  <em><br \/>\n   (Side note: Before I had a manager, I was doing this on my own with help from<br \/>\n   <strong><br \/>\n    <a href=\"http:\/\/www.itscasualblog.com\/blog\/category\/lifestyle\/elles-edit\/\"><br \/>\n     Elle<br \/>\n    <\/a><br \/>\n   <\/strong><br \/>\n   to keep me on track).<br \/>\n  <\/em><br \/>\n  This takes anywhere from days to weeks depending on the urgency of the campaign and how quick the back and forth negotiations go.\n <\/p>\n<h4>\n  <strong><br \/>\n   Contract Review &amp; Approval<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Once we verbally agree to a campaign, the next part is contracts. Again, all of this goes through my manager, but before that contracts were actually the BANE of my existence. Contracts are honestly just filled with crazy legal jargon that no person without a law degree understands. So I was REAL happy to have this part of the collaboration process taken off my plate. If you handle all contracts on your own, I HIGHLY recommend having a lawyer read over contracts. My friend<br \/>\n  <strong><br \/>\n   <em><br \/>\n    <a href=\"https:\/\/ashleehightower.com\/\" rel=\"nofollow\"><br \/>\n     Ashlee<br \/>\n    <\/a><br \/>\n   <\/em><br \/>\n  <\/strong><br \/>\n  has her own business where she specializes in contract creation, review, etc. for creatives.\n <\/p>\n<h4>\n  <strong><br \/>\n   Creative Brief<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Once contracts are signed, my manager will send over creative from the client. We\u2019ll discuss ideas and make sure we nail what the client is looking for before I begin shooting content. Typically, the client will expect different content for each platform (i.e. Instagram vs. blog or even Instagram vs. Instagram Stories). I always make sure to ask questions up front, so I don\u2019t risk having to re-shoot content. I often get really great ideas from the creative brief that teams send over.\n <\/p>\n<h4>\n  <strong><br \/>\n   Scheduling &amp; Shooting<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  At this point, my manager takes a step back, and I really step in. No matter if I\u2019m doing a blog campaign or Instagram only campaign, I love to have professional photos. I have to review my schedule and book a photographer (which is usually Allie\u2026but obviously love Lydia and Lauren too). Since I do the whole 9-to-5 thing, weekends are pretty much the only times that work. Occasionally, I\u2019ll shoot before work, but now I like to get into the office at 8:30\u2026so shooting at 8AM doesn\u2019t really work for me.\n <\/p>\n<p style=\"text-align: justify;\">\n  Scheduling is probably one of the hardest parts of this job. There are so many times when I wish I could do certain things during the week day, but have to sacrifice a weekend to make sure I finish a campaign and hit deadlines for clients.\n <\/p>\n<h4>\n  <strong><br \/>\n   Editing<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Luckily, Allie created my own preset (<br \/>\n  <em><br \/>\n   <strong><br \/>\n    <a href=\"http:\/\/www.pretaprovost.com\/lightroom-presets\/\" rel=\"nofollow\"><br \/>\n     you can purchase it here<br \/>\n    <\/a><br \/>\n   <\/strong><br \/>\n  <\/em><br \/>\n  ), and she usually edits all of my photos. PRAISE BE. Sometimes, if I\u2019m in a time crunch, I\u2019ll take the pressure off<br \/>\n  <strong><br \/>\n   <em><br \/>\n    <a href=\"http:\/\/www.pretaprovost.com\" rel=\"nofollow\"><br \/>\n     Allie<br \/>\n    <\/a><br \/>\n   <\/em><br \/>\n  <\/strong><br \/>\n  and edit my own photos using the preset. And then I realize how much I appreciate her for editing my photos. LITERALLY WORTH EVERY SINGLE PENNY.\n <\/p>\n<h4>\n  <strong><br \/>\n   Approvals<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  When working with clients, approval is often needed on their end. At first, I always thought it was kind of annoying, but after thinking about it \u2014 it makes TOTAL sense. Often times brands just want to make sure you\u2019re 100% aligned on the messaging of the campaign and on brand for them. I mean, they\u2019re paying me to represent their brand\u2026it has to be consistent.\n <\/p>\n<h4>\n  <strong><br \/>\n   Captions, Posts, And More Scheduling<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Once content is shot and approved, next comes the scheduling and creative portion. Whether it\u2019s a blog post or an Instagram post, I always make sure to review my editorial calendar to make sure the content fits within the approved timeline as well as my calendar. I don\u2019t like certain photos or posts to be back to back, so I make sure I either 1. have time to space out accordingly or 2. have filler content to create a buffer.\n <\/p>\n<p style=\"text-align: justify;\">\n  I use CoSchedule for blog promotion scheduling (although you can use it FOR SO MUCH MORE), and Planoly for Instagram scheduling.\n <\/p>\n<h4>\n  <strong><br \/>\n   Engaging<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  Of course, engaging is a huge part of being an influencer. And I\u2019m not only talking about on Instagram. If someone takes the time to write a comment, you better believe I\u2019m going to write a genuine comment back to them. I\u2019ve made some AMAZING connections and friendships because of blog comments\u2026WAY before Instagram was even a thing. Engaging is crazy important across all platforms, and I know it\u2019s something I\u2019m going to continue doing with those who take the time to engage with me.\n <\/p>\n<h4>\n  <strong><br \/>\n   Analytics &amp; Invoicing<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  After I post, I have the luxury of handing everything back to my manager. From there, he will handle analytics, invoicing, and following up on payments. He always tells me he\u2019s happy to play bad cop when payments are late.\n <\/p>\n<h4>\n  <strong><br \/>\n   Recording Income &amp; Expenses<br \/>\n  <\/strong><br \/>\n <\/h4>\n<p style=\"text-align: justify;\">\n  I get paid bi-weekly through my agency, so I can easily manage not only my income but also my expenses. Over the last year or so, I realized just how important that little three letter word is. I have a pretty good system of making sure I\u2019m keeping track of every single business expense I make for the blog. Reporting income and expenses is SO important for small business owners since we have to pay quarterly taxes.\n <\/p>\n<p style=\"text-align: justify;\">\n  I also want to touch upon another point: Before my manager was in the picture, I did all of this on my own. I know I\u2019m #blessed that a lot of work can be taken off my plate. But I want everyone to know<br \/>\n  <strong><br \/>\n   I\u2019ve been there<br \/>\n  <\/strong><br \/>\n  . I know all the hard work that goes into a sponsored post. I wrote this post because I wanted to lay out what goes into a sponsored post. I\u2019ve seen a lot of comments and feedback from people who are not influencers on other influencers\u2019\/bloggers\u2019 posts in regards to sponsored content. So I wanted to make sure I addressed it on my platform.\n <\/p>\n<p style=\"text-align: justify;\">\n  Are you still here? If you are, I\u2019m shook. Because this was a LONG one. As always, your feedback is super appreciated!\n <\/p>\n<\/p>\n<\/p>\n<p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s NO surprise that blogging makes people money. So today, I wanted to share a bit more about what goes into a sponsored post. I\u2019ll preface this by saying, most of my sponsored content recently has been Instagram campaigns. Do I see this staying this way forever? No. But I wanted to be up front [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workwear-essentials"],"_links":{"self":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/comments?post=6238"}],"version-history":[{"count":1,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6238\/revisions"}],"predecessor-version":[{"id":6239,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/posts\/6238\/revisions\/6239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media\/6435"}],"wp:attachment":[{"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/media?parent=6238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/categories?post=6238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justshareforyou.store\/index.php\/wp-json\/wp\/v2\/tags?post=6238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}